Ascender Blog

Monotype Imaging is a leading provider of advanced font products specializing in font technologies, type design, multilingual font development & licensing and software development for mobile phones. The Monotype Imaging team is renowned for its TrueType and OpenType font expertise, and can tune fonts for on-screen legibility in Microsoft Windows as well as Digital TV, Set Top Boxes, Mobile Phones, Game Consoles, Embedded Systems, Consumer Electronics and other devices.

Using an automobile to make a font !

Thursday, July 23, 2009

Type designers have a variety of tools they can use to create a font. Pencil/pen/brush and paper, or a desktop computer with font design tools are commonplace.

But what about using a car?

Here is an innovative promotion from Toyota in which they were able to digitize the paths driven by a stunt car driver to create letterforms and combine them into a digital font. You can read the story in Gizmodo.