Ascender Blog

Monotype Imaging is a leading provider of advanced font products specializing in font technologies, type design, multilingual font development & licensing and software development for mobile phones. The Monotype Imaging team is renowned for its TrueType and OpenType font expertise, and can tune fonts for on-screen legibility in Microsoft Windows as well as Digital TV, Set Top Boxes, Mobile Phones, Game Consoles, Embedded Systems, Consumer Electronics and other devices.

The popularity of the font "Papyrus"

Sunday, June 29, 2008

First it was Comic Sans, and now it's Papyrus that seems to make people either love it or hate it. Here is an article in the Boise Weekly about how popular the font Papyrus is. Visual Art: F is for font

Making the best impression with fonts - UK Companies Challenged to 'Ditch the Default Font'

Tuesday, June 24, 2008

Now here is a bit of refreshing news: companies are being encouraged to explore their font menu and make a more conscious decision as to what fonts they use, including avoiding default fonts, to make a better impression. UK Companies Challenged to 'Ditch the Default'

Research highlights importance of font readibility

Monday, June 16, 2008

A recent psychology study on furniture instructions has shown that font selection is important: the more readible and legible a font is, the more influence it has on a consumer's perception of how easy or difficult assembling the product will be. Study by University of Michigan -

The impact of fonts on politics

As we've noted before, the choice of fonts can make a significant impact in establishing the personality and brand, no matter whether it is for a product, company, service or even a political candidate. Here is an interesting article about the selection of fonts used in Gordon Smith's U.S. Senate Campaign. Fonts in the Oregon Senate Race

Font Humor: Extra-Slanty Italics Introduced For Extremely Important Words | The Onion

Monday, June 9, 2008

Leave it to the funny folks at The Onion to come up with typographically incorrect bit of humor: Extra-Slanty Italics Introduced For Extremely Important Words The Onion

Branding a new airline

Monday, June 2, 2008

Of the thousands of typefaces to select from, the new Brazilian airline Azul has apparently selected Neue Helvetica for its Livery. New Airlines: Azul's Livery Revealed Jaunted